UP TO 50% OFF | SUMMER SALE NOW ON
Whatever your plans for the season step out in performance driven styles.
WEATHER-READY
WAXED COTTON
Our waxed cotton collection is water-resistant and durable. A highly versatile style that effortlessly transitions into your casual wardrobe.
explore collection
UNSTRUCTURED
Unplug to recharge. Enjoy easy, effortless styles for the unscheduled days ahead.
EXPLORE NOW
TRAVEL ESSENTIALS
Easy care, travel-friendly styles designed for trips both near and far.
EXPLORE NOW
BUY ONE, GET ONE FREE* MEMBERS OFFER
Alchemy Club members get Buy One, Get One Free on Merino Essentials. Simply add two of the same style—any colour or size—to your cart, and the discount will be applied automatically at checkout.
FIND A STORE NEAR YOU
Come see us in Auckland, Wellington, Mt Maunganui, Napier, Christchurch, Dunedin, Queenstown, and Wanaka.
We make performance driven style, coupling the DNA of technical outdoor products with a refined, tailored finish.