WHO ARE WE
Alchemy Equipment is a New Zealand company that was created in mid 2013. We make performance driven style, with the DNA of technical outdoor products coupled with a refined, tailored finish. While the high mountains and the high street may seem worlds apart, we started exploring how a modern lifestyle moves seamlessly between many environments, yet most products tend to be more closely defined to one or the other. We sought an alchemy that fused the seemingly disparate elements of function and style, and products that sat comfortably in both outdoor and urban environments. Alchemy Equipment is our response to a desire for well-considered products with the functionality that performance driven technical brands promise, but in well-tailored, finely crafted apparel and luggage with a refined modern aesthetic.
Riverside Christchurch, Flagship Store
& Where it began
& Where it began
CREATED IN A SUNROOM OVERLOOKING PEGASUS BAY TO THE SNOW-CAPPED KAIKOURA RANGES, OUR DEBUT COLLECTION WAS SELECTED AS ONE OF THE TOP 5 GLOBAL BRANDS AT ISPO MUNICH IN 2014 ... AN AUSPICIOUS START.
We now work out of our combined design/showroom/retail space located at The Tannery in Christchurch, New Zealand.
Here, bordered by Bakers, Brewers, Jewellers and Baristas we chat with our customers, drink good coffee and create Alchemy Equipment.
How we produce our range is important to us, and we maintain deep relationships with our vendors (some approaching 25 years of working together - albeit in previous businesses), and we only work with like-minded people we trust.
Our network is developed with concern of social responsibility, working conditions in our factories and sustainability - currently 90-95% of our production is with a SMETA or WRAP certified facility, and within 24 months we are targeting to have every production facility audited and compliant to these standards. Our supply chain is intentionally narrow and deep, which allows a greater focus on ensuring consistency and quality of production. We work with a more diverse group of material suppliers, the common link is innovative quality, and the shared objective of sustainable, fair and clean production. The majority of current materials we use are Bluesign and/ or Oeko-Tex certified, with knitwear using wool from RWS (Responsible Wool Standard) suppliers, our merino is mulesing-free, we source RDS (Responsible Down Standard) down, and where possible use organically grown cotton.
Perhaps our most fundamental objective is to build our products so that the cradle to grave cycle is long. You should own and use an Alchemy Equipment product for a long time. Not only do we build to this philosophy, we design to it. This is why you don't see us slavishly following fleeting fashion trends, we favour a more timeless approach to building a wardrobe for staple, classic pieces.
creates performance driven style
Our products are the response to our own requirement for apparel and luggage with the functionality that performance driven brands promise, but with a well-tailored and refined modern aesthetic.
Using a mix of innovative and traditional textiles and construction techniques, we pair technical performance with classically tailored silhouettes that resist being overly contextualised.
We create products which are at home in the high mountains and the high street, for modern lifestyles that constantly transition between multiple environments and contexts.